Video Premiere: NUUXS – ‘Laundry’

Following acclaim from the likes of Annie Mac, Clash and BBC Introducing for 2019’s Redtape Mixtape, London-based artist NUUXS has now shared a vibrant new video.

Propelled by a soulful, sparkling energy, ‘Laundry’ offers a poignant reflection on the domestic pressures that many in society face. Flowing with a shimmering heartfelt groove, danceable glitchy beats and luscious sultry vocals, it’s an uplifting sun-strewn slice of alt-pop. Of the track, NUUXS explains:

Having observed my mum, the once vivacious ballerina, turn into a very tired woman with severe back pains from all the heavy duty washing she was doing, I could see why some might turn to alcohol as a form of solace. So I guess this song is me being pissed off with how society can be, and how the government can be. This is the time more than ever that we should see community being at the forefront of leadership.

‘Laundry’ is accompanied by an artfully created kaleidoscopic new video, hand-painted by animator Charlie Cross. Speaking more about the video, NUUXS expands:

“… it’s inspired by the metaphorical concept for ‘Laundry’, including the idea of “stress is a killer” being shown in the bloodstream and the countdown on the actual washing machine itself representing “the pressure is on”, referring to the pressures of life as we know it.”

Watch the new video for ‘Laundry’ now:

‘Laundry’ is the 3rd single from NUUXS’ forthcoming debut album Heirloom.

 

Mari Lane
@marimindles

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