Following their debut single ‘Microplastics‘ back in 2018, South London based artist Eddie Packard released their latest offering ‘CGI‘ this spring. A electro-inspired pop-punk soundscape reflecting on how the fantasy world of video games is so much more appealing than mundane reality, it’s an uplifting slice of escapism flowing with a lilting emotion.
We caught up with Eddie to find out more about the track, their inspirations and the industry at the moment… Have a read!
Hi Eddie, welcome to Get In Her Ears! Can you tell us a bit about yourself?
Hi! I’m Eddie Packard and I’m an independent artist from South East London. I love writing songs, it’s my passion. Writing down lyrics onto paper (or more often a notepad application on my computer) really resonates with me in ways I can’t explain.
What initially inspired you to start creating music?
It was May/June 2012 and I was listening to ‘Love Story’ by Taylor Swift while watching the music video. Something clicked in my preadolescent brain. All the instrumentation and songwriting really just ignited something within me. I then swiftly (haha, get it?) told my parents I would like a guitar. They were very impressed by my enthusiasm and so my mum and I went out to my local guitar shop and I was bought a lovely guitar. I then learnt a whole bunch of chords and I loved the way they sounded when put together. It wasn’t until a few years later though that I actually realised this is what I want to do as a career and started constructing songs.
You’ve recently released your vibrant single ‘CGI’ – can you tell us a bit about this? Is it focused on any particular themes?
‘CGI’ is a whimsical pop-rock song that is inspired by the concept of escapism which can be defined as “the tendency to seek distraction and relief from unpleasant realities, especially by seeking entertainment or engaging in fantasy...” It really reminds me of the song I talked about earlier (‘Love Story’) thinking about it now, as they are both quite whimsical sounding and both have elements of escapism (‘Love Story’ was inspired by Shakespeare’s Romeo and Juliet, my song ‘CGI’ is inspired by daydreaming and video games). I really wanted the listener to feel like they’re immersed in a different world when they are listening to the song, so I had this idea of implementing a lot of ambient atmospheric sounds, like rain for example, and I think it works really well.
We love your colourful alt-pop sounds, but who would you say are your main musical influences?
As you might have guessed – Miss Taylor Alison Swift is the main one! But also Katy Perry and Marina Diamandis. Katy Perry in particular is a huge inspiration to me – her hugely commercially successful album Teenage Dream really blew my mind when it came out. Songs like ‘Firework’ I remember singing at the top of my lungs while skiing down snowy Italian mountains on a school ski trip and really connecting with the message of the song. But also that ‘California Gurls’ music video! I honestly did not understand the appeal of a California girl… Daisy Dukes? Cool I guess? But the music video is one of my most favourite things in this world. The way she holds her hand out while singing “you could travel the world, but nothing comes close” really strikes a chord with me. Katy Perry had a very religious upbringing and I did as well going to Catholic schools nearly all my life. I always felt this horrible feeling of social exclusion and being left out. I remember leaving my catholic confirmation group and crying to one of my friends’ mother because I just felt so unwanted by my fellow peers. I feel connected to her in this way.
How do you feel the music industry is for new artists at the moment – would you say it’s difficult to get noticed?
I would say that it is quite good at the moment due to the power of social media. I think the power dynamic between record label corporations and artists was a little one sided fifteen years ago and artists probably needed a record label. But now you have completely independent successful musicians who don’t care about signing a record contract. However, for me, I would love to sign a record deal – I’ve been dreaming of it for years now.
Has there been anything/anyone specific that has been inspiring you, or helping to motivate you, throughout these strange times?
I’ve been looking inwards since graduating from school and have been realising that I have a lot of shame based around my own character. I’m not a very masculine guy and I’ve always felt so much pressure to not be feminine. I’ve realised that shame is blocking me from achieving my own happiness. There’s an American show called Queer Eye that has really been a source of happiness and comfort for me; seeing five LGBT guys who are all so confident and portrayed in a good light, and not negatively as a joke, has really helped with my confidence.
Finally, what does the rest of 2021 have in store for Eddie Packard?
I want to keep releasing music and make a name for myself. I have big dreams and I’m not going to stop until I make them come true!
Massive thanks to Eddie for answering our questions! Watch the video for their single ‘CGI’ here: