Inspired by her decision to fully embrace her creativity and push her talents to the limit, Nigeria-born, Vancouver-based audio-visual artist DEBBY FRIDAY has shared her latest single ‘FOCUS’. Full of jagged electronics and sultry, commanding vocals, the track is accompanied by a striking set of visuals featuring and co-directed by Friday and Ryan Ermacora.
“I wrote this song in 2019, when I first started thinking about writing an album and the possibility of pursuing my creative passions as my career was making itself known to me,” Friday explains about ‘FOCUS’. “I kept debating with myself, ‘do I want this? or do I not want this?’ It’s a heavy question. The video also speaks to this. The whole process was like undergoing some sort of fire baptism. It was difficult and chaotic and supernatural. I felt like I was the mountain, cracking open and spilling forth.”
Cauterizing her conflicting thoughts with impressive flair, Friday’s efforts have resulted in a distinctive sound and aesthetic. She elaborates on how the accompanying video was created: “Getting the logistics of everything together was the most stressful part. It’s not everyday that you have to figure out how to make an avalanche and take fire bullwhip cracking lessons. Thankfully, I had a really supportive crew the whole way through. It took a lot but I feel like this song and video marks a turning point for me that I can’t exactly name yet.”
Watch the video for ‘FOCUS’ below.
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Photo credit: Laura Baldwinson