Having previously charmed our ears with the ethereal grace of 2019’s album Skies To My Name, Swedish artist Raindear has returned with an emotive new single. Reflecting on the theme of self-renewal, ‘Howl’ flows with a swirling majestic splendour, as Raindear’s rich, soulful vocals soar alongside glitchy hooks with a driving, impassioned energy.
To celebrate the release of the new single, we caught up with Raindear to find out what inspires her, her honest opinion on the music industry today and her plans for the next few months. Have a read, and the watch the beautiful new live video for ‘Howl’ at the bottom of this feature!
Hi Raindear! Welcome to Get In Her Ears! Can you tell us a bit about yourself?
I’m a Swedish artist and producer mostly known for making monumental and majestic art pop. I’m a sucker for beautiful and unique melodies, and I also love tasty things and to take a little swim.
Are you able to tell us a bit about how and why you initially started creating music?
I have always created things. I guess it’s just a natural instinct for people like me. Some people need to create or else they will not feel that anything is meaningful at all. I was also born in a family of professional musicians, so making music was just a normal thing that everyone did. I never had to “discover” it on my own and for that I’m very grateful.
I love your glitchy, soulful sounds, but who would you say are your main musical influences?
Thank you! That’s a tricky one. I guess Kate Bush would be one of my main ones through the years. I’ve always listened to her, long before she went viral recently. I’ve also grown up with jazz and impressionism (classical music), so I love that too. Other than that I think influences work in mysterious ways. I get influenced by pretty much everything around me – everything I experience goes through my filter and some things stick with me better than other things. I think when music is your whole life it’s hard to pick specific influences since you get influenced every day by just staying alive; you interpret everything you experience through your musical lens and it’s always possible to make something out of it because art is life and life is art.
You’ve recently released your latest single ‘Howl’. Are you able to tell us a bit about the single? Are there any particular themes running throughout it?
It’s about massive subconscious feelings that every now and then explode out of my chest. I’ve struggled with many kinds of emotions the last couple of years – ‘Howl’ came out of that and made me feel better briefly.
How do you feel the industry is for new artists at the moment? And do you feel much has changed over the last few years in its treatment of female and queer/LGBTQ+ artists?
I’ve tried to stay positive for so long but I don’t want to fake it anymore, now I want to be real for once. This industry is just incredibly unreasonable, I actually wouldn’t recommend it to anyone. And don’t even get me started on how the industry looks specifically for female and queer/LGBTQ+ artists. Sometimes labels etc pretend that they care about equality, but they definitely don’t. At least not the ones that sit on the money. They care about money and nothing else. Sorry for not bringing too much hope to the table…!
You’re now based in Stockholm – how is the music scene there? Do you feel that the live music community there has fully recovered since the pandemic?
I think the Stockholm scene is very boring and mostly focused on mainstream pop. I don’t know if the live music scene is fully recovered. In some ways I feel like it is recovered – at least people are excited and out to gigs again. At the same time, the whole system is so broken and the noise is insane. It’s probably harder for the independent ones to get back into some some kind of normality right now.
And what can fans expect from a Raindear live show?
Heavy and colourful stuff in every possible way!
As we’re a new music focused site, are there any other upcoming artists or bands you’re loving right now that you’d recommend we check out?
My friend Bonander is insanely talented and makes very cool music.
What does the rest of the year have in store for Raindear?
I’m performing at Rough Trade East on August 31st – come!! I’m also releasing a second single in August. And performing in Montreal in Canada October.
Massive thanks to Raindear for answering our questions! Watch the beautiful new live video for ‘Howl’ here: